SEATTLE, Wash.—The Seattle Aquarium is excited to announce the launch of Sea Color, a new, ocean-themed coloring app with proceeds supporting the Aquarium’s mission of Inspiring Conservation of Our Marine Environment, developed in collaboration with Tangible, an art and design studio based in Vancouver, B.C.
A free download for iPhone and Android, Sea Color is an interactive, digital coloring book for tablets and phones inspired by the Seattle Aquarium. Digital coloring enthusiasts of all ages can use a finger or stylus to select colors and brush sizes, fill and shade areas, add stickers, and save or share their work.
After downloading the app, users get a free otter-themed coloring page and the opportunity to download additional coloring page bundles starting at $2.99. Proceeds from coloring bundles will benefit the nonprofit Seattle Aquarium.
All coloring pages are ocean-themed and feature animals inspired by the Seattle Aquarium, Puget Sound our one world ocean, including giant Pacific octopuses, harbor seals, tufted puffins and tropical reef fish. Users are encouraged to share their artwork on social media using the #SeattleAquarium hashtag.
“Having raised two kids, I have spent countless happy moments at my local aquarium,” said Alex Beim, CEO and creative director of Tangible. “When I heard how so many aquariums were struggling to keep the doors open, it occurred to me that we could create a coloring book application for ocean lovers to enjoy. And at the same time, we could help by donating proceeds to the aquariums to help support the animals. Our first app was created in collaboration with our hometown Vancouver Aquarium and we're excited to launch our second app now with the Seattle Aquarium.”